MINISO at Alto Palermo
To launch MINISO at Alto Palermo, we crafted a high-impact audiovisual campaign tailored for six APSA Media formats. Rather than simply resizing assets, we reimagined a single, cohesive concept across LED bridges, columns, totems, and outdoor screens.
Client
MINISO Argentina
Year
2026
Services
Art direction, AI video production, motion graphics, and multi-format delivery
Category
Screens & DOOH
The Challenge
Following its grand opening, MINISO needed to sustain visibility throughout August and drive foot traffic directly to the store. The campaign had to thrive across six distinct screen formats, each with vastly different dimensions and viewing distances.
The Idea
We built a clean, high-impact visual system centered on MINISO’s characters and a direct call-to-action. The brand identity had to remain instantly recognizable, whether on a vertical totem, a digital column, or an ultra-wide overhead LED bridge.
The Production
At FeedGuru, we centralized creative direction, production, and technical adaptation. AI, character animation, motion graphics, compositing, and typography were tailored for each specific medium. We didn't just resize assets—we redesigned the concept to optimize six unique screen behaviors.
The Result
The campaign delivered a seamless, consistent brand experience along the entire customer journey. It highlights the power of our integrated model: brands can partner with a single studio for complex, multi-format rollouts, slashing coordination overhead while maintaining absolute quality control.
