Benefits and Playmobil
A complex promotion doesn't have to look like a title card. For DOT we turned conditions, prizes and Playmobil into an animated piece where motion graphics organize the information and add visual appeal.
Client
DOT Baires Shopping
Year
2026
Country
Argentina
Services
Motion graphics, animation, information design and post-production
Category
Client type
The challenge
The promotion combined a minimum purchase amount, uploading the receipt to ¡appa!, prizes from different brands and a national team Playmobil figure. The challenge was to make a mechanic with many conditions readable in a few seconds.
The idea
The characters work as a visual anchor while the information appears in layers. The piece keeps the focus on the offer and uses movement to guide the reading.
The production
At FeedGuru we turned a need that could traditionally have been handled as a banner into dynamic content. Information design, motion graphics, animation, typography and brand integration were worked as a single system.
The result
The communication keeps its promotional clarity but gains attention and rhythm. The case shows how moving from static graphics to motion can lift a tactical piece without making it unnecessarily complex.
