Benefits & Playmobil
Complex promos don't have to look cluttered. For DOT, we turned terms, prizes, and Playmobil into a sleek animated spot—using motion graphics to organize info and elevate visual appeal.
Client
DOT Baires Shopping
Year
2026
Services
Motion design, animation, and premium post-production
Category
Screens & DOOH
The Challenge
The campaign combined a minimum purchase, receipt uploads on the ¡appa! app, multi-brand prizes, and a limited-edition Argentina National Team Playmobil. The challenge? Make a complex multi-step promo crystal clear in a matter of seconds.
The Idea
We used the characters as visual anchors while revealing information in layers. The creative maintains a laser focus on the benefit, using motion to guide the viewer’s eye seamlessly.
The Production
At FeedGuru, we took a brief that traditionally would have been a static banner and transformed it into dynamic content. Information design, motion graphics, animation, typography, and brand integration were developed as a single, cohesive system.
The Result
The creative delivers promotional clarity with high-impact rhythm and engagement. This project proves how transitioning from static graphics to motion can elevate tactical assets without adding unnecessary complexity.
