The invitation to MARCCA 2026
MARCCA is the annual congress of the Colombian Association of Shopping Centers. We produced the piece that invites people to the congress, built on the 2026 edition's concept, magic, and made entirely from Buenos Aires.
Highlight
Produced from Buenos Aires, with no shoot in Colombia
Client
Acecolombia
Year
2026
Country
Colombia
Services
Video concept, art direction, AI video production, motion graphics and post-production
Category
Client type
Credits
Concept, art direction, AI production, motion graphics, editing and sound. For Acecolombia.
The challenge
MARCCA brings together general managers and marketing directors of shopping centers from all over Colombia in Barranquilla. The piece had to invite them: convey the scale and the mood of the event, with the congress identity built into the content rather than overlaid at the end.
The idea
The 2026 edition is conceived as a magic act: the ordinary turns into something surprising. We took that premise into video and built the invitation around transformation, not around the event agenda.
The production
The whole project was done remotely. Concept, art direction, AI video production, motion graphics, editing and sound from Buenos Aires. The congress brand lives inside the images.
The result
This piece invited people to the congress, produced from Buenos Aires with no crew in Colombia.
