We've got your back
For Alto Rosario's Father's Day we made a graphic campaign with one line for social media and out of home: "Papá te hace la gamba" (Dad's got your back).
Highlight
The same line for social media and outdoor
Client
Alto Rosario Shopping
Year
2026
Country
Argentina
Services
Creative concept, art direction, graphic design and adaptation for out-of-home
Category
Client type
Credits
Concept, claim, art direction, image treatment, graphic design and outdoor adaptations. For Alto Rosario Shopping.
The challenge
Alto Rosario needed a Father's Day campaign that could work in digital and on street billboards. The message had to be emotional, Argentine and readable in very different settings.
The idea
"Papá te hace la gamba" takes an everyday Argentine expression to talk about fathers who are there for you and present. The gift appears as recognition of that bond, not as the starting point of the idea.
The production
At FeedGuru we developed the concept, the line, art direction, image production and treatment, typographic composition, graphic design and adaptations. Each output was solved according to the reading distance, proportion and reading time of its medium.
The result
The same idea was solved for digital and for street billboards, according to the distance and reading time of each medium.