Back the team
A screen that could have been handled with a static graphic became video content. For Alto Palermo we made a large-format vertical piece, designed from scratch for that screen and combining AI, characters and motion graphics.
Client
Alto Palermo
Year
2026
Country
Argentina
Services
Motion graphics, AI video production and adaptation for LED screen
Category
Client type
The challenge
Alto Palermo needed to call its visitors to cheer for Argentina's national team. The screen was a very tall vertical LED, seen by people on the move and from different distances. Simply resizing a social media piece was not going to work.
The idea
We built a football pre-match with collectible characters, a stadium and the national team's visual codes. The composition makes use of the height and turns the screen into part of the shopping center experience.
The production
At FeedGuru we treat the screen as part of the idea. We designed character scale, text hierarchy, rhythm and visual flow specifically for this screen, combining AI, motion graphics, animation and LED mastering.
The result
The project shows an important shift in communication: screens that used to be handled as banners can now have narrative and movement.
