Back the Team
We turned a static screen into a dynamic audiovisual experience. For Alto Palermo, we designed a large-format vertical piece from the ground up, seamlessly blending AI, custom characters, and motion graphics.
Client
Alto Palermo
Year
2026
Services
Motion graphics, AI video production, and LED screen optimization
Category
Social
The Challenge
Alto Palermo needed to rally its visitors to cheer on the national team. The medium was a massive vertical LED screen, viewed by people on the move and from various distances. A simple resize of a social media asset wasn't going to cut it.
The Idea
We built a pre-game stadium experience complete with collectible characters and the iconic visual codes of the Argentina national team. The composition leverages the screen's height, transforming it into a seamless part of the shopping mall experience.
The Production
At FeedGuru, we treat the medium as part of the message. We designed character scaling, text hierarchy, pacing, and visual flow specifically for the screen—combining AI, motion graphics, animation, and LED mastering.
The Result
The project marks a major shift in communication: placements that used to be treated as static banners can now deliver rich narrative and motion. For the brand, this unlocks massive creative potential without adding vendors or fragmenting production.
