MINISO at Alto Palermo
For MINISO's arrival at Alto Palermo we made a video campaign for six formats of the APSA Media screen network. One idea adapted to LED bridges, columns, totems and outdoor screens, without treating each output as a simple resize.
Highlight
One idea, six screen formats
Client
MINISO
Year
2026
Country
Argentina
Services
Art direction, AI video production, motion graphics and multi-format adaptation
Category
Client type
Credits
Art direction, AI production, character animation, motion graphics and adaptation to six formats of the APSA Media network. For MINISO.
The challenge
After the opening, MINISO needed to stay visible throughout August and point visitors toward the store. The campaign had to work across six formats with very different proportions and reading distances.
The idea
We built a simple visual system around MINISO's characters and a direct arrival message. The identity had to be just as recognizable on a vertical totem, a column or an extremely horizontal LED bridge.
The production
At FeedGuru we kept creativity, production and technical adaptation in one place. AI, character animation, motion graphics, compositing and typography were rearranged for each screen. We didn't resize a piece: we redesigned the same idea for six screen behaviors.
The result
The campaign kept a consistent presence along the visitor's route.
