The polar bear arrives at Abasto
A global advertising trend reached the Abasto with a local adaptation, produced at the speed of social media. The polar bear becomes a character, walks around Buenos Aires and takes part in a short story with humor.
Client
Abasto Shopping
Year
2026
Country
Argentina
Services
Real-time marketing, AI video production and post-production
Category
Client type
The challenge
A global conversation around the polar bear quickly became a trend. For Abasto Shopping, the opportunity was to join in while it was still relevant, without just copying the original code.
The idea
The character arrives in Buenos Aires, appears in front of the Abasto, goes into the shopping center and moves through everyday situations with local humor. The international reference becomes a story of its own.
The production
At FeedGuru we brought cultural reading, concept and production together within one team. AI, integration with real locations, character development, editing and post-production let us work on real-time marketing timelines without giving up visual quality.
The result
The global reference became an Abasto story, with local humor.
