Mango arrives at Alto Palermo
For Alto Palermo, we told the story of Mango's return to Argentina. The brand had already been announcing its arrivals in other markets with a spectacular-arrival code, and we adapted that language to the shopping center.
Highlight
Mango's return to Argentina
Client
Alto Palermo
Year
2026
Country
Argentina
Services
Creative concept, AI video production, compositing and post-production
Category
Client type
Credits
Concept, AI production, compositing over the shopping center's real architecture, and post-production. For Alto Palermo.
The challenge
An international brand's return to a country is news with a short window. It had to be communicated with the scale the brand gives itself around the world and, at the same time, the piece had to fit with the rest of Alto Palermo's content instead of looking like an imported ad.
The idea
Mango had already been telling its launches in other markets, such as Uruguay, with the code of the arrival: something that lands and announces that the brand is here. We took that language of the brand's own and adapted it to the shopping center, with the bag as the lead and the landing on Alto Palermo's main facade as the ending.
The production
Concept, AI video production, compositing on the shopping center's real architecture and post-production within the same team. Working with a code the brand already uses calls for precision: the piece has to be recognizable as Mango and, at the same time, belong to the place.
The result
An arrival announced in the brand's language and produced within the window that kind of news allows.
