A night with Playmobil
The Playmobil campaign kept growing with an entertainment story: what happens at the Abasto when the shopping center closes. The characters come to life and turn the real spaces into part of their world.
Client
Abasto Shopping
Year
2026
Country
Argentina
Services
Branded entertainment, AI video production and post-production
Category
Client type
The challenge
After presenting the collection, the challenge was to keep producing content without repeating the promotional message. The brand needed the characters to have continuity and the shopping center to stay part of the story.
The idea
When the Abasto closes, the Playmobil figures come to life and roam the halls, escalators and activations. The night setting adds mystery and lets people discover the place from another scale.
The production
At FeedGuru we built continuity of characters and narrative by combining real footage, AI, animation, compositing and post-production. The same creative and production team could extend a world that already existed without starting from scratch.
The result
The campaign stopped depending on a single piece and became a content platform. That kind of continuity makes better use of an idea and a character over time.
