Playmobil POV at Abasto
A social-native format applied to a product campaign. The visit to the Abasto is told through the eyes of a Playmobil figure that goes along with a family and turns the collectible into the narrator of the experience.
Client
Abasto Shopping
Year
2026
Country
Argentina
Services
POV concept, AI video production and post-production
Category
Client type
The challenge
The goal was to keep developing the Playmobil collection without repeating the earlier executions. For social media, we needed a way of telling it that felt immediate and close.
The idea
We chose a full POV from the character's point of view. The Playmobil figure comes out of its packaging, goes along with a family through shopping, entertainment and food, and ends up arriving home.
The production
At FeedGuru we adapted the campaign's world to a language native to social platforms. We worked perspective, scale, character integration, AI, animation, editing and post-production to hold the point of view throughout the whole route.
The result
The product becomes the narrator and the shopping center appears as a complete experience. The case shows how the same campaign can change language depending on the format without losing its identity.
