Playmobil: the national team arrives at Abasto
The official Playmobil collection of Argentina's national team became a content universe. For the Abasto we treated the characters' arrival as if it were the real arrival of a champion team, with live coverage, a crowd and a press conference.
Highlight
The start of a series: three Playmobil stories for Abasto
Client
Abasto Shopping
Year
2026
Country
Argentina
Services
Narrative, AI video production, motion graphics and post-production
Category
Client type
Credits
Narrative, AI production, characters and crowds, motion graphics and post-production. For Abasto Shopping.
The challenge
The national team Playmobil campaign needed to live inside the Abasto with an identity of its own. Showing the figures or explaining the promotion was not enough to build desire and entertainment.
The idea
We turned the launch into an event. A reporter presents the news in front of the shopping center, a bus brings the characters, a crowd welcomes them and the story continues with a press conference.
The production
At FeedGuru we developed the idea as a platform, not as a one-off piece. Narrative, AI, characters, crowds and motion graphics with TV codes built a language that could later extend to new stories and formats.
The result
The content raised a promotional collectible to the lead of a campaign and opened a creative territory the Abasto could keep using in its later Playmobil pieces.
