SÃO arrives at Abasto
SÃO's opening at the Abasto could have been announced with an image. We chose to turn it into an arrival: a helicopter, a cargo and a shower of croissants over Buenos Aires to turn a retail opening into entertainment.
Highlight
Croissants raining over Buenos Aires
Client
Abasto Shopping
Year
2026
Country
Argentina
Services
Creative concept, AI video production, VFX and post-production
Category
Client type
Credits
Idea, AI production, compositing, animation, VFX, motion graphics, editing and sound design. For Abasto Shopping.
The challenge
SÃO was arriving at Abasto Shopping and needed to stand out in a setting full of openings, promotions and stimuli. A static message could inform, but would hardly build anticipation or recall.
The idea
We imagined an air operation: a helicopter carries a cargo marked with the brand and, when it opens, a shower of croissants travels across the city until it reaches the Abasto.
The production
At FeedGuru the idea was born as video. AI, compositing, animation, VFX, motion graphics, editing and sound design let us build scale and movement around the product without losing commercial clarity.
The result
The opening was presented as an event.
