Arbolitos at Alto Palermo
A trend linked to Bad Bunny went from cultural conversation to brand content while it was still alive. FeedGuru spotted the opportunity, developed the idea and produced the piece for Alto Palermo with a real-time marketing approach.
Client
Alto Palermo
Year
2026
Country
Argentina
Services
Real-time marketing, AI video production and post-production
Category
Client type
The challenge
Social trends have a short window. By the time a brand finishes approving an idea and getting a traditional production going, the conversation has often moved on. Alto Palermo needed to join in fast, but with an execution that lived up to the brand.
The idea
We brought the grass characters into the shopping center's world. The little trees walk through Buenos Aires, arrive at Alto Palermo and end up dancing in its spaces. It wasn't about copying the meme, but about turning a cultural code into a story of its own.
The production
Creativity and production worked in the same cycle. We spotted the trend, defined the concept, generated the scenes, integrated the locations and finished the piece with animation and post-production within the window of relevance.
The result
The content arrived while the conversation was still active.
