F1 circuit
To present its Formula 1 simulators, Alto Palermo didn't need a title card: it needed an idea. We turned the shopping center into a night circuit and handled creativity, VFX and production within one team.
Client
Alto Palermo
Year
2026
Country
Argentina
Services
Creative concept, AI video production, VFX and post-production
Category
Client type
The challenge
The launch of a Formula 1 experience could have been communicated by showing simulators, prices or dates. Alto Palermo wanted something more memorable: a piece that conveyed the adrenaline before people tried the experience.
The idea
We imagined race cars crossing the shopping center at night while a security guard tries to work out what is going on. For a few seconds the space becomes a circuit, and the launch takes on the language of entertainment.
The production
At FeedGuru the creative idea was designed together with the way to produce it. We combined AI, compositing, animation, VFX, editing and post-production to place racing cars inside a real space.
The result
The communication stopped working as the announcement of an activity and started to anticipate how it feels.
