Where people go when it rains
An everyday insight turned into a video campaign ready to go live in 12 days. For Alto Palermo we brought creativity and production together from the brief to tell what happens to people's plans when it rains, with cinematic quality.
Highlight
From brief to campaign in 12 days
Client
Alto Palermo
Year
2025
Country
Argentina
Services
Creative concept, narrative, AI video production and post-production
Category
Client type
Credits
Concept, narrative, AI production with the shopping center's own assets, and post-production. For Alto Palermo.
The challenge
Alto Palermo wanted to work with a real behavior in the city: when it rains, plans change, and so do the places where people meet. The challenge was not only finding a good idea but getting there in time. A traditional production with several characters, exteriors, rain and locations made it hard to respond at the speed the moment called for.
The idea
We built different city stories that start apart and end up converging at Alto Palermo. The rain works as the narrative thread, and the shopping center appears naturally as a place where plans carry on.
The production
At FeedGuru we think of the idea and its execution as one process. We combined AI video production, corporate footage and real assets to solve characters, exteriors and weather without splitting creativity and production into long stages. The project went from brief to campaign launch in 12 days.
The result
The content was ready before the next rainy day.
