F1 leaves its mark
With Franco Colapinto and Formula 1 at the center of the conversation, we took to video a device other brands were handling as a static image. A real-time marketing execution that combines cultural reading, creativity and fast production.
Highlight
Released while Colapinto was the talk of the town
Client
Alto Palermo
Year
2026
Country
Argentina
Services
Real-time marketing, AI video production, VFX and post-production
Category
Client type
Credits
Trend reading, idea, camera direction, AI production, animation, compositing and VFX. For Alto Palermo.
The challenge
Franco Colapinto's arrival in Buenos Aires set off an immediate conversation around Formula 1. Static pieces where tire tracks formed brand logos were going around on social media. The challenge was to get there in time and bring something new.
The idea
We took that visual code into a full sequence. From the driver's point of view, the car crosses the city and ends with a maneuver that leaves Alto Palermo's logo marked on the asphalt.
The production
At FeedGuru spotting the trend, the idea and the execution happened within the same process. AI, camera direction, animation, compositing and VFX took a graphic device to a video piece within a very short window.
The result
Alto Palermo joined the conversation with a piece of its own and with more narrative development. The piece went out while the conversation about Colapinto was still active.
