The World Cup arrives at Alto Palermo
Alto Palermo was going to show the World Cup matches and needed to say more than a schedule. A giant Argentine player crossing Buenos Aires turned that plan into a story about coming together and a shared experience.
Client
Alto Palermo
Year
2026
Country
Argentina
Services
Narrative, AI video production and post-production
Category
Client type
The challenge
The business goal was clear: bring people to Alto Palermo to watch the matches. The creative challenge was not to reduce that offer to a functional message about times and screens.
The idea
An Argentine player of monumental scale appears in Buenos Aires and walks across the city while everyone follows his arrival. The route ends at Alto Palermo, where a crowd is waiting for him.
The production
At FeedGuru we connected strategy, narrative and production from the start. We developed the character, the crowds, the city integration, the animation and the post-production with AI so the visual scale served a concrete message: the shopping center as a meeting point.
The result
Showing the matches became a brand experience. The piece shows how a need for foot traffic and turnout can be expressed in a more emotional and distinctive video language.
