Pasito at Alto Palermo
Alto Palermo closed an exclusive promotion with the Pasito app: scanning a QR code at the shopping center doubles your steps for three hours. We turned a reward mechanic into a piece with real characters and a counter growing above their heads.
Client
Alto Palermo
Year
2026
Country
Argentina
Services
Creative concept, AI video production, motion graphics and post-production
Category
Client type
The challenge
The promotion was exclusive to Alto Palermo and ran for a few days. We had to explain a mechanic, you scan a QR code at the shopping center and your steps count double for three hours, without the piece turning into a set of instructions and without the time of a conventional production: the release date was already set.
The idea
The counter. People walking through the shopping center with their steps adding up above their heads, with the visual logic of a video game. You understand the mechanic by watching, before anyone explains it.
The production
Real shots of the shopping center with the characters and counters added in post-production, built on the app's visual system. Concept, production and adaptation within the same team, against a fixed date that couldn't move.
The result
The promotion was communicated with a piece of its own rather than a title card explaining the mechanic, and the partner stayed inside the story instead of being tacked on at the end. It is the format that works best when a shopping center has to explain an offer and doesn't want to sound like a rulebook.
