Pet Friendly
We turned a service attribute into a story. To communicate that Alto Palermo is pet friendly we chose a pet's point of view and built a warm, social-native piece with a much stronger brand logic than an informational message.
Client
Alto Palermo
Year
2026
Country
Argentina
Services
Narrative, AI video production and post-production
Category
Client type
The challenge
The message was simple: Alto Palermo is pet friendly. The challenge was to avoid an explainer and turn that attribute into something the audience could feel and remember.
The idea
The story follows a pet during its visit to the shopping center. The camera and the scale of the shots follow its route, its interactions and different moments of the visit, so the space is discovered from its point of view.
The production
At FeedGuru we start from the communication goal before choosing the technique. We developed the narrative, the character and the video production with AI, space integration, animation and post-production, taking care of continuity so the pet worked as the real lead.
The result
The attribute stopped being a claim and was shown through an experience. The case shows how a strategic narrative decision can make institutional communication more relevant and more shareable.
