The World Cup is in the air
Before announcing specific World Cup activities, Alto Palermo needed to set the mood of the event. A giant ball over Buenos Aires turned a teaser into a scene with cinematic scale.
Client
Alto Palermo
Year
2026
Country
Argentina
Services
Creative concept, AI video production, VFX and post-production
Category
Client type
The challenge
Alto Palermo wanted to enter the World Cup conversation before communicating offers or match screenings. A title card could inform; the challenge was to build anticipation and start shaping a creative territory for the campaign.
The idea
Different people sense that something extraordinary is happening in the city. The intrigue grows until it reveals a ball of monumental scale, set into the cityscape and linked to Alto Palermo.
The production
At FeedGuru we designed the idea with what AI production and VFX made possible in mind from the start. Compositing, animation and post-production let us work scale, perspective and lighting in scenes that couldn't be filmed.
The result
The video worked as the first chapter of a broader campaign and let the brand start to occupy the World Cup territory through entertainment and anticipation, not through purely promotional communication.
