The World Cup is calling
Before dropping their World Cup lineup, Alto Palermo had to set the stage. A giant soccer ball suspended over Buenos Aires turned a teaser campaign into a cinematic blockbuster.
Client
Alto Palermo
Year
2026
Services
Creative concept, AI video production, VFX, and post.
Category
Social
The Challenge
Alto Palermo wanted to spark World Cup hype before dropping any promos or schedules. A standard banner would just be noise; our challenge was to build genuine anticipation and carve out a distinct creative space for the campaign.
The Idea
Unusual phenomena start happening across the city. The mystery builds until a massive, monumental soccer ball is revealed, seamlessly integrated into the urban landscape and tied directly to Alto Palermo.
The Production
At FeedGuru, we designed the concept with AI and VFX production in mind from day one. Using advanced compositing, animation, and post-production, we mastered scale, perspective, and lighting—delivering a high-end execution that would traditionally require a massive production footprint.
The Impact
The video served as the perfect teaser for a larger campaign, positioning the brand right at the center of the World Cup conversation through pure entertainment and hype, rather than basic promotions.
View project on Instagram.
