Father's Day at DOT
For a key retail date like Father's Day, DOT needed to connect product variety with a human idea. The campaign brings together gifts, football and family moments without turning into a catalog.
Client
DOT Baires Shopping
Year
2026
Country
Argentina
Services
Narrative, AI video production, motion graphics and post-production
Category
Client type
The challenge
Father's Day calls for communicating many categories, promotions and gift options in a short time. The risk was ending up with a generic retail piece.
The idea
We showed different kinds of fathers, interests and moments. Technology, food, football and entertainment come together within one story and lead into the national team Playmobil promotion.
The production
At FeedGuru we started from the commercial strategy and built a narrative that gave order to the variety. AI, product integration, editing, motion graphics and post-production let us work with several worlds without losing unity.
The result
DOT was able to communicate the date with a warmer approach and keep the sales goal within a piece of content. It is an example of how creativity and production can speed up the retail calendar without making it repetitive.
