Late Night Shopping at DOT
Noche Shopping is one of IRSA’s biggest retail events. For DOT, we turned it into a non-stop sprint of opportunities—a high-energy campaign fusing business goals, entertainment, and premium audiovisual production for a highly targeted sales window.
Client
DOT Baires Shopping
Year
2025
Services
Creative concept, AI video production, motion graphics, and post-production
Category
Social
The Challenge
DOT needed to drive foot traffic and promote offers, hours, and perks during a peak retail holiday crowded with advertising. The challenge was to break through the discount noise and give the event its own unique identity.
The Idea
We framed "Noche Shopping" as a marathon. Shoppers prepare, hunt for deals, and stack bags as the rhythm and momentum of the story build.
The Production
At FeedGuru, we unify creativity, production, and business strategy into a single workflow. Combining mall footage, AI, editing, motion graphics, and sound design, we crafted a piece that first entertains, then seamlessly delivers key promo info.
The Result
According to client data, the campaign supported one of DOT's highest-performing "Noche Shopping" events to date. While we don't credit a single asset for that success, it proves how a strong creative concept can directly drive concrete business results.
See the project on Instagram.
