Noche Shopping at DOT
Noche Shopping is one of the most important retail dates on IRSA's calendar. For DOT we turned it into a marathon of opportunities: a campaign that combines a business goal, entertainment and video production for a very specific sales window.
Highlight
Noche Shopping told as a marathon
Client
DOT Baires Shopping
Year
2025
Country
Argentina
Services
Creative concept, AI video production, motion graphics and post-production
Category
Client type
Credits
Idea, AI production with the shopping center's own footage, editing, motion graphics and sound. For DOT Baires Shopping.
The challenge
DOT needed to drive visits and communicate promotions, opening hours and offers on a date with very heavy advertising competition. The challenge was not to end up with a string of discounts and to give the day an identity of its own.
The idea
We portrayed Noche Shopping as a marathon. Visitors get ready, go through the shopping center, find deals and pile up bags while the pace of the story builds.
The production
At FeedGuru we brought creativity, production and commercial reading into one process. Footage from the shopping center, AI, editing, motion graphics and sound let us build a piece that entertains first and organizes the promotional information after.
The result
According to information shared by the client, the campaign accompanied one of DOT's best-performing editions of Noche Shopping in sales. Without attributing that result to a single piece, the case shows how a creative idea can work in service of a specific business date.
