Shopping Night: Press Start
Same shopping season, whole new language. For 'Noche Shopping,' we used pixel art and motion graphics to transform the DOT facade into a retro-gaming start screen.
Client
DOT Baires Shopping
Year
2025
Services
Art direction, pixel art, motion graphics, and post-production
Category
Social
The Challenge
High-frequency retail campaigns demand variety to stay fresh. For its Night Shopping event, DOT needed a second creative concept that could run alongside the main campaign, capturing attention through a completely different aesthetic.
The Idea
The storefront is transformed into a retro arcade screen, with "Press Start" serving as the call to action. The event is no longer just a date on the calendar—it feels like a game about to begin.
The Production
At FeedGuru, we handled art direction, pixel art, illustration, animation, and motion graphics. By integrating strategy and production, we seamlessly switch techniques without changing vendors or losing brand continuity.
The Result
The campaign’s visual identity was elevated, proving that true value isn’t just about using AI, but about choosing the right mix of creative tools for every project.
View project on Instagram.
