Noche Shopping: Press Start
Same retail date, another language. For Noche Shopping we made a pixel art and motion graphics execution that turned DOT's facade into the start screen of a video game.
Client
DOT Baires Shopping
Year
2025
Country
Argentina
Services
Art direction, pixel art, motion graphics and post-production
Category
Client type
The challenge
A high-frequency retail campaign needs variety so it doesn't repeat itself. Within Noche Shopping, DOT wanted a second execution that could sit alongside the main video piece and catch attention with a different code.
The idea
The facade becomes a retro video game screen and Press Start works as the call to action. The event stops being presented as a date and starts to feel like a game about to begin.
The production
At FeedGuru we worked on art direction, pixel art, illustration, animation and motion graphics. The advantage of bringing creativity and production together is being able to change technique without changing studio or losing strategic continuity.
The result
The piece broadened the campaign's language with a technique different from the main video.
