This close to Noche Shopping
Not everything has to be video. For Noche Shopping we adapted the "I'm this close" trend into a carousel where the swipe itself is part of the idea. Strategy first, format second.
Client
DOT Baires Shopping
Year
2025
Country
Argentina
Services
Creative concept, copywriting, art direction and carousel design
Category
Client type
The challenge
The campaign needed to sit alongside video content and, at the same time, make use of a cultural code that was working on social media. The challenge was not to force the trend or produce video for the sake of it.
The idea
A person appears covered in shopping bags, showing only one hand making the "this close" gesture. The text is revealed as the user moves through the slides until the sentence is complete and connects with Noche Shopping.
The production
At FeedGuru we worked on the concept, copy, art direction, composition and carousel design. The format was chosen because it served the idea: the user's interaction replaces the movement of video.
The result
The piece complemented the campaign system with simpler, more social content. It also reflects how we see production: having more tools doesn't mean using all of them, but choosing the one that best meets the goal.
