MINISO lands at DOT
We partnered with DOT for the launch of MINISO's second location in Argentina, a massive 600 m² flagship store. The campaign blended strategy, creativity, and production to turn a major brand debut into an unforgettable entertainment experience.
Client
DOT Baires Shopping
Year
2026
Services
Creative strategy, AI video production, motion graphics, and post-production
Category
Social
The Challenge
The opening of MINISO at DOT marked the arrival of the brand's second location in Argentina, featuring a 600 m² flagship store. For both the mall and MINISO, the challenge was to deliver a high-scale launch and build anticipation before the public even stepped inside.
The Idea
We imagined the MINISO universe arriving at DOT. Bags, products, and characters pop up over the mall, leading the story right into the store, where that world comes to life amidst color, products, friends, and families.
The Production
FeedGuru acted as the creative and production partner for the launch. Strategy, narrative, AI, characters, composition, animation, motion graphics, editing, and sound design were all handled by a single, integrated team—eliminating friction and ensuring a consistent brand vision.
The Result
The content drove high foot traffic and massive organic reach for the launch. This case study highlights the value of having a single partner capable of both conceptualizing and producing a campaign, especially when a global brand demands local speed without compromising quality.
View project on Instagram.
