MINISO arrives at DOT
We worked with DOT on the opening of MINISO's second store in Argentina, a 600 m² flagship. The campaign brought together strategy, creativity and production to present the arrival of an international brand as an entertainment experience.
Highlight
A 600 m² flagship store
Client
DOT Baires Shopping
Year
2026
Country
Argentina
Services
Creative strategy, AI video production, motion graphics and post-production
Category
Client type
Credits
Strategy, narrative, AI production, characters, compositing, animation, motion graphics, editing and sound. For DOT Baires Shopping, with MINISO.
The challenge
MINISO's opening at DOT marked the arrival of the brand's second store in Argentina, a 600 m² flagship. For the shopping center and for MINISO, the challenge was to present a large-scale opening and anticipate the experience before people walked through the store.
The idea
We imagined the MINISO world starting to arrive at DOT. Bags, products and characters appear over the shopping center, and then the story goes into the store, where that world comes to life among color, objects, friends and families.
The production
At FeedGuru we worked as the launch's creative and production partner. Strategy, narrative, AI, characters, compositing, animation, motion graphics, editing and sound were handled within one team, avoiding unnecessary handoffs between teams and keeping a consistent brand view.
The result
The content accompanied the opening of the flagship store.
