Passion unites us
To call people to the Toscas Shopping banderazo, we didn't wait for the event to happen: we anticipated it. The content recreated the energy of the experience before there was any real footage and turned an invitation into a story.
Client
Toscas Shopping
Year
2026
Country
Argentina
Services
Creative concept, AI video production and post-production
Category
Client type
The challenge
Toscas Shopping wanted to bring its community together to cheer for Argentina's national team before the matches. The communication had to drive turnout before there were any images of the event itself.
The idea
The story starts at home, moves on to meeting up with friends and ends in a shared celebration in front of the shopping center. The energy builds until it shows the banderazo the audience had not yet lived.
The production
At FeedGuru we handled creativity and production in parallel. AI made it possible to build crowds, flags, smoke and an event scale that would have been impossible to film before it happened, while art direction, animation and post-production kept it consistent.
The result
The campaign made it possible to picture the experience before it took place and to turn a functional call-out into emotional content.
