POV: Playmobil takes over Abasto
A social-first format for a product campaign. We brought the Abasto experience to life through the eyes of a Playmobil character, turning a simple collectible into the ultimate storyteller.
Client
Abasto Shopping
Year
2026
Services
POV concept, AI video production, and post-production
Category
Social
The Challenge
The goal was to expand the Playmobil collection while breaking new creative ground. For social media, we needed a storytelling approach that felt instant, immersive, and highly relatable.
The Idea
We chose a first-person POV, telling the story entirely through the character's eyes. The Playmobil figure unboxes itself, joins a family through their shopping, dining, and entertainment journey, and finally arrives at its new home.
The Production
At FeedGuru, we translated the campaign's core concept into native social media content. We blended perspective, scale, character integration, AI, animation, editing, and post-production to maintain a seamless, uninterrupted POV throughout.
The Result
The product becomes the storyteller, positioning the mall as an all-in-one experience. The project showcases how a single campaign can adapt its language across different formats while keeping its core identity intact.
View project on Instagram.
