Where the world goes when it rains
A daily insight transformed into an active audiovisual campaign in just 12 days. For Alto Palermo, we fused creativity and production from day one. The result? A cinematic look at what happens to our plans when it rains, delivered through a production pipeline far more agile than traditional shoots.
Client
Alto Palermo
Year
2025
Services
Creative concept, narrative, AI video production, and post-production
Category
Social
The Challenge
Alto Palermo wanted to tap into a real urban behavior: when it rains, plans change, and so do meeting spots. The challenge wasn’t just finding a great concept, but delivering it in time. A traditional production with multiple characters, outdoor shoots, rain, and locations made it impossible to move at the speed of the moment.
The Idea
We crafted distinct urban stories that start separately and converge at Alto Palermo. Rain serves as the narrative thread, naturally positioning the mall as the place where plans keep moving.
The Production
At FeedGuru, we treat concept and execution as one seamless process. We combined live-action video with AI, stock footage, and real assets to deliver characters, exteriors, and weather—without splitting creative and production into lengthy phases. The project went from brief to campaign launch in just 12 days.
The Result
The content was ready before the next rainy day, reducing costs by approximately 95% compared to a traditional shoot. This project proves the power of shrinking the gap between insight, idea, and execution—without compromising visual ambition.
See project on Instagram.
