Late-night shopping starts now
Not everything has to be video. For Noche Shopping, we brought the viral 'I'm this close' trend to a carousel, making the swipe itself part of the concept. Strategy first, format second.
Client
DOT Baires Shopping
Year
2025
Services
Creative concept, copywriting, art direction, and carousel design
Category
Social
The Challenge
The campaign needed to blend seamlessly with video content while tapping into a trending social media vibe. The real challenge was to avoid forcing the trend or creating video just for the sake of it.
The Idea
A figure completely covered in shopping bags reveals only a single hand gesturing "almost there." The copy unfolds as users swipe through the carousel, building anticipation and connecting directly to the Night Shopping event.
The Execution
At FeedGuru, we handled the concept, copywriting, art direction, composition, and carousel design. We chose this format because it perfectly served the idea: user interaction replaces video movement.
The Result
The piece rounded out the campaign with a cleaner, social-first approach. It perfectly reflects our production philosophy: having a full toolkit doesn’t mean using every tool, but choosing the exact one that delivers.
View project on Instagram.
